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Teaching and Training

Lori Hurley has spent over 25 years honing her performance skills and fine-tuning her teaching skills to deliver some of the best business sales training you’ll ever experience.  It’s not enough to be a good artist or entertainer! Effective classes and workshops require being a good teacher as well! There is a difference between taking a class from someone who read a good book, versus the person who wrote the book! Lori’s classes are relevant, impactful, playful, and original.

Scroll down for a list of the most popular all-day workshops, followed by 1-2 hour (convention-length) classes.

“You really have a gift for getting people to the next level. I can’t wait to practice what I’ve learned today.” – Kathy R.  Salem, OR

“Thank you for covering everything in the class description. This is exactly what I was looking for.” – Mike M.  Ft. Lauderdale, FL


“I LOVE how organized you are! I learned so much in such a short time!” – Evelyn C. Minneapolis, MN

Teaching and Training – Classes & Workshops


For an ALL Day (6 hour) experience for your participants or convention, please consider:


After all the money you’ve invested on training and supplies to be the best entertainer you can be… are you ready to learn how to MAKE MONEY doing what you love? The days of being a “starving artist” are over! Come learn from award-winning entertainer, entrepreneur, author and coach, Lori Hurley, in a class which is guaranteed to boost your income! The amount it costs will be paid for in the first gig you book after taking Lori’s class. In a time when everyone is complaining about the economy and the impact it’s having on our industry, Lori we’ll give you the tools to make money as an artist/entertainer–no matter what! Consider this all-day class your own personal Extreme Business Makeover! (The best invested money you will spend all year…guaranteed!) This all-day class is ideal for experienced entertainers/artists who target companies, daycares, community festivals, birthdays or churches. (Beginners are elcome to register, however, it is important to know that the focus will be geared toward more experienced face painters and entertainers).  Ideal for Magicians, Clowns, Face Painters, Balloon Artists, Henna Artists, Stage Hypnotists, Jugglers, Storytellers and any entertainer or artist, working as an independent contractor for special events.


“Extreme Business Makeover”

holds the secrets to:  

  • Developing effective phone skills
  • Selling yourself
  • Overcoming fear
  • Pricing your services
  • Outselling your competition
  • Creating contracts
  • Organizing your client information
  • Getting everything you ask for
  • Tracking sales
  • Utilizing Technology
  • Affordable & effective marketing
  • Creating cash flow year-round!



WORKSHOPS AND DESCRIPTIONS (1-2 hour presentations)


How to Get the Gigs!

  • Do you wish you could make more money doing what you love?
  • Do your customers ever balk at your prices?
  • Does it feel like your city is saturated with entertainers who do what you do, such that there isn’t enough to go around?
  • Are you tired of having to compete for the gigs?
  • Are you frustrated with the entertainers in your market who do a lousy job, yet they still get hired anyway??

If you answered “Yes” to any of the questions above, then you’ll love “How to Get the Gigs”! This entertaining and interactive class provides a systematic and effective approach to handling clients over the phone, selling yourself, overcoming objections and outselling your competition! This class is ideal for experienced entertainers who target companies, daycares, birthdays or churches. This class holds the secret to effective phone skills with parents and other party planners who “shop around”! (Note:  This class is not another “Marketing” class, but a class on “Selling”. It doesn’t matter how much exposure you have if you can’t get people to say “yes”.)


Proactive Payments & Courageous Contracts

Are you ready to get paid up front? Are you ready to get everything you ask for? Are you tired of cancellations and last minute changes? The busier you are, the more problems which can arise in this business. This class will show you how to get what you want, and how to simplify your booking process to free up more time and prevent breakdowns with customers.

Raising Rates Without Losing Clients

You know you want to. Everyone’s telling you to, but… let’s face it. It’s scary! As your experience grows and your artistry improves, there comes a time when you want to raise your rates to reflect the value of your services and to be competitive in your market. Together, we will help you determine if you should increase your fees, and if so, will give you some tools to make it painless. In this invigorating workshop, we will help you overcome your fears, while giving you a much deserved raise! You’ll be able to bring your old clients up (without alienating them), and you’ll be able to set a new precedent for new customers!

Maximizing your Success at Special Events!

So you’ve mastered clowning, magic, balloons or face painting? That’s great…What’s next? Whether your gigs are at restaurants, community celebrations, corporate events, fairs & festivals or private parties, adding comic bits to your artistry will add value to your service, allow you to charge more and make this job a whole lot more fun! Likewise, setting yourself up to succeed at events will ensure that you reach as many people as possible, avoid the risk of handling children who are too young for what we do, and have the ability to leave at ending time, instead of dealing with “just one more…” This class is not “how to” but “now what”, and a must for any entertainer ready to go to the next level. (You won’t need any supplies in this class… only a notebook.) (This class has also been named “Ballooning, Buffooning & Boundaries, when the convention planner wants me to spend more time on balloon bits & shtick. Likewise, this class can also be divided into two, when time is limited).

Birthday Party Boosters

What if you could double your income at birthday parties? You can! The secret? Added value! This class will demonstrate some short, simple balloon and face painting oriented comedy routines which will get ’em giggling and make magical memories! Offering parents a choice between entertainment in the background versus featured birthday entertainment means greater earning potential, higher tips and more repeat business. If you are shy, introverted or don’t actually want children paying attention to you, then this is not the class for you.

“What do I do when…?”

Finally a chance to answer all those questions you have, but just haven’t had a way to ask! From troublesome children, to high-maintenance clients, to unethical competition, to dealing with your own weaknesses, this is the class which will leave you calm, encouraged and ready to take the world by storm! This class fills in the rest of the blanks. (Note…we will not be able to fix your spouse or your teenagers.)


Much Ado about Agents! 

I would rather have one percent of 100 people’s efforts than 100 percent of my own.”— Andrew Carnegie. Love ’em or hate ’em, agents seem to have the edge on higher paying gigs, frequent gigs and gigs requiring a lot of talent! If you have ever considered booking other people, then this is the class for you. This “Intro to being an Agent” class will cover the basics on scouting talent, cultivating relationships, contract basics, pricing, and the pros & cons of allowing your friends and colleagues represent you and your company as an agent.


Improve with Improv

Being able to handle any situation thrown at you is a skill that all family entertainers should have! Improvisation is the key to developing those skills! In this beginning improv class, participants will interactively explore the 6 rules of improvisation, while tickling their own and each others’ funny bones!

Making the Message Meaningful for Munchkins

Have you ever been asked to teach or preach as a part of your class presentation? MMMM explores how to layer learning on top of laughter, using the routines and props we already know and love. Ideal for family entertainers who perform in educational or faith-based settings.

Make ‘Em Laugh

This interactive session will show you the secrets to physical comedy! Actions, reactions, clown combat, and the ability to injure yourself or each other without actually getting hurt are “must haves” for any children’s entertainer! Please bring your sense of humor and a willingness to play. (This is NOT a lecture).

Defying Gravity 101

Throw things! Catch Things! Come and learn the basics of JUGGLING. Give both your right brain and left brain a workout by learning the basics of juggling one, two, even three objects at the same time! You will juggle by the end of the class – GUARANTEED! *Note* This is a class designed for the person who has said “I tried it once, and it didn’t work”. If you can already juggle, don’t take this class.

Handling Hecklers and Diffusing the Fear

It’s a myth. All the world does NOT love a Clown, and no one knows this better than we do! This class explores the issues and horror stories we all share, along with tips & tricks to prevent hecklers from ever rearing their ugly heads in the first place, as well as tools to deal with them when they make you their target. We’ll also handle solutions for dealing with youngsters (and their parents) around the subject of “scary clowns”.


Inflation at it’s Best! (Balloon Basics for Beginners)

When you’re ready to diversify your skills and add more services to grow your income, I can help! In the last ten years, I have innovated a beginner balloon sculpture training strategy which will get you good fast, and fast fast!  Proper technique and the principles of balloon anatomy are shared in such a way that the novice will become intermediate in under two hours! (If you choose an all day version of this course for your guild or convention, your students will leave with a menu of 20 items and be good enough to twist at an event by the end of the session!)

The Magic of Money

Financial wizard Warren Buffett once said, “The more you learn, the more you earn.” But it doesn’t matter how much you earn if you are being weighed down by debt. This is a class on keeping and growing the precious money you make. This class is for people (especially artists and entertainers) who are ready to have a breakthrough with money by learning to eliminate all debt (including your mortgage) in 5-7 years, and how to build a future based on joy instead of fear, so that you can keep on entertaining. If you are tired of financial stress, or if you get financial advice from your grocer, or if you have been meaning to pay off that debt, or if you are worried about your financial future, this class is for you. (*Note… no personal information will be shared in the class*)


“The Abundant Life as an Artist/Entertainer…creating a business, a life and relationships that work!”™ 

 Are you ready to take your business/career to the next level? Are you producing the kind of results you desire? Are you experiencing the kind of joy and satisfaction in your personal relationships that you expect? Are you earning as much money as you want? Successful, productive people are continually engaged in their own personal development. If you’re ready to experience a new way of operating that promises results beyond your wildest dreams, this innovative and interactive 3-6 hour seminar is for you! In this course you will:

  • Confront, develop and define the unique value that you and your business offer
  • Explore and examine the limiting beliefs and perceptions which sabotage your success
  • Open yourself to receiving all of the wealth and abundance you desire
  • Align your personal and professional goals, such that every action you take will support your aspirations in every area of your life
  • Develop a mastery in running a business which is equal to your mastery of the art.

Participants report that this experience has given them insights and tools to achieve the results they’ve always wanted, but didn’t know how to obtain. If you can only spend money on one thing to increase your success this year, this is the class to choose. It might just be one of the best days of your life.


Lori Hurley is an accomplished entertainer, artist and business coach who’s been delighting audiences of all ages since 1986 with clowning, physical comedy, stage hypnosis, face/body art, balloon sculptures, magic, singing telegrams and general silliness. Her early career included the Ringling Bros. and Barnum & Bailey Circus, and now she includes many of the country’s Fortune 500 companies on her list of clientele, with her company, A Touch of Magic Entertainment. In addition to being the Twin Cities’ favorite resource for event entertainment, Lori also tours the country offering workshops in sales, teambuilding, office effectiveness and her “Extreme Business Makeover”, designed for entrepreneurs who are ready to take their service-based businesses to the next level. She is the author of “Entertainment Business Magic”, written for artists and entertainers in the events industry, and favored by small business owners around the US and Canada. Lori is known for her whimsical teaching style which allows participants to learn and have fun at the same time, while producing unprecedented results.

Book Now or Contact us to Learn More!